BD’D Launches New WyoTech Campaign: You Were Born for This

The following article is from The Minneapolis Egotist

WyoTech is an advanced technician training school, with three locations across the country, for students who want to turn their passion for "wrenching" into skills for highly sought after careers such as auto, diesel, motorcycle and marine technicians. As Agency of Record, Barrie D’Rozario DiLorenzo (BD’D) was charged with helping ‘wrenchers’ understand there’s no better place to pursue their calling than WyoTech.

"WyoTech is a highly respected, destination school where aspiring technicians are surrounded by others who are as driven as they are," said Todd Allard, CMO of Zenith Education Group, a nonprofit career education provider and owner of WyoTech. "Our intense, hands-on, 9-month programs are taught by master instructors who work closely with students to help them gain the skills they need to become highly sought-after techs."

The campaign speaks directly to the shared passion of WyoTech’s prospective students. "From very young ages, these men and women have thrived on working under the hood and solving complex technical problems," said Stuart D’Rozario, CEO/Chief Creative Officer of BD’D. "They really were born for this. Our work celebrates the lifelong calling of this next generation of technicians.”

The WyoTech brand-direct response campaign includes a connected mix of TV, digital social, print, radio, OOH and CRM to help drive awareness, consideration and enrollment with the right students. Additional work will roll out over the coming months.

To view the commercials, click here:

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